The first of its kind, refillable, tablet formula.
Hand-rolled, Women-made.
Clean, Mindful Beauty.
Tell your story
BEAUTY WITHOUT COMPROMISE
The Aer Difference
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The Infinity Mascara
Intentionally crafted to enhance natural beauty with eco-conscious values.
Packaging
Our starter kit is both recyclable and reusable, with a mascara tube crafted from PETG aluminum that’s built to last up to 10 years.
Ingredients
Our Vegan, Cruelty-Free, Non-GMO formula, infused with peptides, strengthens and nurtures lashes with every use.
Packaging
Our starter kit is both recyclable and reusable, with a mascara tube crafted from PETG aluminum that’s built to last up to 10 years.
Formula
Our tubing formula delivers all-day, smear-proof wear and comes complete in your starter kit with everything you need to get started.
Ingredients
Our Vegan, Cruelty-Free, Non-GMO formula, infused with peptides, strengthens and nurtures lashes with every use.
Impact
Each year, 120 billion mascara units are produced, with 70% ending up in landfills—by choosing Aer, you’re helping combat mass waste.
Formula
Our tubing formula delivers all-day, smear-proof wear and comes complete in your starter kit with everything you need to get started.
Impact
Each year, 120 billion mascara units are produced, with 70% ending up in landfills—by choosing Aer, you’re helping combat mass waste.
You sold us out. Now you’re helping us make it even better!
We’re taking your feedback and working with our new manufacturer to build the best mascara you’ve ever tried. From the container to the formula to how you refill it, we’re looking at all the little things that make a big difference. And we want you along for all of it!
Read our refill and subscription FAQYour next favorite mascara, in the making.
In development & testing
Turning your feedback into ideas for our formula, packaging, and refill process.
Creating samples and putting those ideas to the test.
Making adjustments based on what we learn and what our testers share.
Bringing the finished product to life with our new manufacturing partner.
The next Infinity Mascara is ready for you.
- We’re here!
Current update
We’re beginning to create samples, exploring updates to our container, and testing easier ways to dissolve and refill your mascara. Your feedback is helping shape what comes next, and we’ll keep sharing our progress right here.
The latest from our founder
A little behind the scenes with Paige! Here’s where we’re at and what we’re working on for the next Infinity Mascara.
Watch on TikTokHelp us put it to the test.
You’ve been part of this from the beginning, and we want our early supporters to be some of the first to try our new and improved mascara! Submit your information to join our testing community for a chance to receive free samples as they become available.
Apply for free testing samplesSamples are limited. Applying does not guarantee selection.
In the meantime, we’ve got your solution.
Our Infinity Solution is still available to hydrate your Infinity Mascara and refresh its consistency while we work on what’s next.
Shop solution
3000+ Orders
4.7
Reviews
Blog posts
View all-
When will the Infinity Mascara be back in stock...
If you’ve been checking our website and waiting for your mascara to come back in stock, I wanted to give you a little more insight into what’s going on over...
When will the Infinity Mascara be back in stock...
If you’ve been checking our website and waiting for your mascara to come back in stock, I wanted to give you a little more insight into what’s going on over...
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The Meaning Behind “Aer”
Discover the story behind Aer and how a single word from Latin inspires a brand rooted in air, nature, and beauty in its most natural form.
The Meaning Behind “Aer”
Discover the story behind Aer and how a single word from Latin inspires a brand rooted in air, nature, and beauty in its most natural form.
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A Day in the Life at Aer Cosmetics
Some days at Aer feel like a blur of meetings, packing tape, and creative bursts. I wanted to share what one of my days actually looks like behind the scenes,...
A Day in the Life at Aer Cosmetics
Some days at Aer feel like a blur of meetings, packing tape, and creative bursts. I wanted to share what one of my days actually looks like behind the scenes,...
Stop throwing out your mascara.
Infinity Solution Duo Packs are officially live.
Designed to revive dried mascara, customize your formula, and create a softer, more hydrated lash finish, all while helping maintain the smudge-proof, flake-free performance you know and love.
Limited first batch available now.
