Why Refillable Mascara is Better Than Single Use

Mascara is one of the most loved beauty products in the world, but it also comes with a hidden cost. Every two to three months, most people throw away their mascara tube and buy a new one. That routine feels normal, but when you add it up across millions of makeup wearers, the waste is staggering.

It is estimated that over one billion mascara tubes are discarded globally each year. Almost all of them are made of hard to recycle plastics that end up in landfills or, worse, in our environment. What seems like a small beauty product becomes a huge contributor to the growing packaging waste crisis.

That is the problem we set out to solve with Aer Cosmetics. We created the first refillable mascara system of its kind with a patent pending dissolving tablet and solution. Instead of tossing a plastic tube every few months, you keep one beautifully designed container that can last up to ten years. When it is time for a refill, you simply dissolve a new tablet into the vial and your mascara is fresh again.

This means one mascara container can replace dozens, even hundreds, of single use tubes over the course of a decade. The impact of that shift is enormous.

Refillable beauty is not just about reducing waste. It is about rethinking the way products are designed from the ground up. For us, it was about proving that you do not have to sacrifice performance or convenience to choose something sustainable. Infinity Mascara is volumizing, lengthening, and long wearing, while also being vegan and cruelty free. You get the results you want without adding to the pile of plastic waste the world does not need.

Making the switch to refillable mascara might feel like a small choice, but together, those small choices add up. If the beauty industry is going to move toward a more sustainable future, it has to start with everyday products like mascara.

At Aer, we believe beauty should never be disposable.